Amazon boost for organic food and drink


UK-organic companies are offered a potentially valuable new sales platform as part of Amazon’s sustainability agenda.

The opportunity arose as Soil Association certification became part of Amazon’s Climate Pledge Friendly initiative.

The sustainability initiative, launched in October 2020, aims to make it easier for buyers looking for sustainable products to find them and know that they have been independently audited and certified. Amazon already has the largest range of organic products of any retailer in Europe.

Being part of the Amazon in Europe initiative allows Soil Association certification holders to trade on the online shopping site with the Climate Pledge Friendly badge and gain access to millions of buyers looking for certified sustainable products. All announcements will be validated and approved by the Soil Association Certification.

Amazon’s organic product line currently includes both well-known brands and small start-up brands, and offers organic food and drink lines.

What is Climate Pledge Friendly?

Amazon launched Climate Pledge Friendly as part of its goal of helping customers find products that preserve the natural world. Amazon has partnered with trusted third-party certification bodies to highlight products that meet sustainability standards.

The program started in the United States and has now expanded to the United Kingdom, France, Germany, Italy and Spain.

Soil Association Director of Certification Development Clare McDermott said, “We are delighted to partner with the Amazon Climate Pledge Friendly program to give our licensees access to millions of new research clients. of organic and planet-friendly products.

“Online is a key channel for organic and has grown significantly during the pandemic with one in four biologics now sold online in the UK – and this will continue to grow.

“We continue to see a huge increase in the demand for organic products and the growing recognition among consumers that organic is the healthy choice for people, nature and the planet. “

Amazon’s Sustainability Director in Europe, Zak Watts, added: “We are delighted to expand our Climate Pledge Friendly program to over 100,000 products in Europe with new sustainability certifications such as the Soil Association Certification.

“Climate Pledge Friendly was designed as an easy way for our customers to shop in a more sustainable way and is an important part of our commitment to create a sustainable business for our employees, customers and communities. We are thrilled to have the Soil Association certification on board and offer even more sustainable choices to our customers.


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