Carrefour has announced that it will contribute €350,000 to a regional revitalization plan, which will aim to revitalize the rural economy and develop new organic sectors.
The group said it would financially support farmers through a range of different projects, including conversion to organic farming, which can be technical and costly; preservation and improvement of soil quality; and the development of new production sectors.
Funding began in the form of operating grants in the second quarter of 2022.
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In concrete terms, the brand is supporting six projects in the French organic sector.
In Ain, Carrefour supports five farmers working with an organic producer Moulin Marion in the conversion of its wheat flour to organic.
In the Alpes-Maritimes, the group supports Departmental Federation of Study and Agricultural Development Groups (FDGEDA) in a crop diversification and rotation program to improve the quality of agricultural land.
In the Côte d’Or, Delin Cheese Factory was supported as part of its investments to expand its production site and its organic UHT milk facilities.
In Haute-Garonne, it supports the Jardins de la Croix in a project to promote organic pumpkins and squash.
In the Pyrénées-Atlantiques, Carrefour is supporting the start-up Hopen in the development of an organic hops sector, in order to offer customers a 100% French organic beer.
Finally, in Savoie, the trade is working with the association Verger Expérimental de Poisy on a project to promote the production of organic pears.
“This approach meets the ambitious objectives that the Carrefour group set itself in 2018, aimed at supporting the development of new sectors while offering financing solutions to facilitate this transition for producers”, specifies the brand.
© 2022 European supermarket magazine – your source for the latest fresh produce news. Article by Stephen Wynne-Jones. Click on subscribe register for ESM: European Supermarket Magazine.