Dr. Bronner’s Supports the Weed Like Change Regen Organic Farming Campaign


Vista CA—Dr. Bronner’s announced its support for Weed like change, a campaign that aims to educate the public about the environmental benefits of regenerative organic farming in the cannabis industry. The campaign runs in Oregon and California from April 11 to July 11, 2022, and in support of the initiative, Dr. Bronner’s has produced a limited edition “Weed Like Change” Labels for its 4 oz. Castille Liquid Soap, which will be distributed in California and Oregon.

“Small, traditional cannabis growers fear they are facing extinction,” David Bronner, Dr. Bronner’s Cosmic Engagement Manager, said in a press release. “To keep these farmers in business as well as for the broader health of people and the planet, it is imperative that cannabis consumers choose regenerative organic sun-grown cannabis. We need to transition the global food system and the cannabis industry to regenerative organic agriculture and away from the dominant carbon-intensive industrial model that threatens the livelihoods of small-scale farmers.

The Weed Like Change campaign was designed to support farmers in the regenerative organic cannabis sector, especially those at risk of losing their business, due to the price of “chemical-intensive indoor grown cannabis and prohibitive regulatory regimes.” “. The campaign aims to strengthen the market for cannabis from regenerative organic farms and increase consumer awareness and demand for ethical, eco-friendly and sun-grown practices.

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Dr. Bronner’s supports this effort because the company is committed to reforming regenerative organic agriculture and drug policy as a matter of social justice. The company also supports passage of the MORE Act, which would decriminalize cannabis federally and allow a 5% federal cannabis sales rate, creating an “Opportunity Trust Fund” for three grant programs. The purpose of these programs is to provide services to “individuals most affected by the war on drugs” and small cannabis businesses owned by people of color.

The limited-edition ‘Weed Like Change’ soap bottles will be given away for free at campaign education events, encouraging consumers to show their support for regenerative organic cannabis products.

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