Fetzer Vineyards has obtained regenerative organic certification for all of its vineyards and wineries in Mendocino County.
The Hopldand-based winemaker said he was the largest in the world to achieve this certification and was the third winery to be verified against the standard, which debuted publicly in 2020. The protocol is intended for food, beverages, textiles and personal care products. It “assures buyers that certified farms and products meet the highest environmental, ethical and social standards,” said the winery.
“ROC was created because regenerative organic agriculture has the potential to solve many of today’s pressing issues, including the climate crisis, factory farming and fractured rural economies,” said Elizabeth Whitlow, Executive Director of the Regenerative Organic Alliance, based in Santa Rosa, which manages the certification. “If we adopt regenerative organic practices on more farms, we will see improvements in the health of soils, the welfare of animals, farmers, workers and the climate itself. I applaud Fetzer Vineyards for obtaining ROC Silver, which is a challenge for any farm and especially given the size and scale of the Fetzer Vineyards farm and wine business.
Fetzer Vineyards began organic farming in 1987. In 2020, the winery declared a climate emergency and committed to becoming climate positive in its operations by 2030.
“We need to reduce, if not completely eliminate, the use of pesticides and synthetic fertilizers that increase our GHG emissions, harm our biodiversity, contaminate our air and water and damage our communities,” notes Joseph Brinkley, director of the regenerative agriculture for Fetzer. Vineyards, whose role includes advocating for healthy soil legislation and promoting the company’s position on climate policy in general. “