In an effort to support environmentally safe agriculture, sustainable retailing and the fight against hunger, The Giant Co. has formed a partnership with Rodale Institute, which develops regenerative organic farming solutions.
âThrough education, research and training, the Rodale Institute is very clearly leading the charge of transforming agriculture for the better, and we are incredibly fortunate to have this resource just two hours from our office in home, âsaid Giant Co. President Nicholas Bertram. âTheir important work complements our other environmental initiatives, including offsetting our carbon footprint, creating habitats for pollinators and reducing food waste. By partnering with Rodale Institute, the pioneers of organic farming, we are able to support sustainable efforts from the farm to our stores and, ultimately, to our customers’ tables.
Rodale operates a 333-acre experimental farm, where she conducts research in regenerative organic agriculture, as well as training and education opportunities for farmers. The Giant Co. will support three key Rodale initiatives relating to agricultural advice, farmer education and research:
- Rodale Organic Crop Consulting Services, who support farmers looking to switch to organic through one-on-one mentoring with trained agronomists from the institute.
- Rodale Institute Farmer Training Program (RIFT), an on-site internship that trains beginning farmers for careers in regenerative organic farming and supports the institute’s farm-sharing program, mobile pop-up markets and farmers’ markets.
- a ongoing research study connecting healthy soil to human health, with the goal of healing people and the Earth by increasing organic acres, training new organic farmers, and putting science to work for organic farming.
âThe Rodale Institute is proud to have a retail partner in The Giant Co., which provides food to so many people in our home state,â said Jeff Moyer, CEO of the association at Purpose nonprofit based in Kutztown, PA. âAlthough the organic food market reached $ 55 billion last year, only 1% of cropland in the United States is currently organic. Now more than ever, it is essential that food retailers, farmers and consumers come together to defend the food system they want to see – a system that heals both people and the planet. Support from a retailer like The Giant Co. will allow the Rodale Institute to continue our research, farmer training, advisory and education initiatives to grow the organic movement and build an organic future for all.
âAgriculture thrives when we produce what consumers want,â said Pennsylvania Secretary of Agriculture Russell Redding. âPennsylvania is a national leader in organic sales and we are investing in organic research at Rodale and a new PA’s Preferred Biological Schedule. These targeted investments create opportunities for consumers to buy what they want and for farmers and grocers to earn more. And investing in regenerative agriculture improves our soil and water so that we can continue to grow in the future. With this partnership, The Giant Co. and Rodale Institute are cultivating that growth and joining us in promoting a healthier, greener economy in Pennsylvania.
On March 1, The Giant Co. will launch the Healing the Planet campaign by supporting organizations focused on eco-friendly initiatives. In addition to Rodale, customers of Giant, Martin’s, and Giant Heirloom Market stores can also contribute to the San Francisco-based Planet Bee Foundation. and Keep Pennsylvania Beautiful, based in Greensburg, when shopping by rounding up the dollar amount of their purchases at checkout.
Based in Carlisle, PA, The Company of the Giant. is an omnichannel retailer serving millions of customers across Pennsylvania, Maryland, Virginia and West Virginia. It has more than 33,000 associates who support nearly 190 stores, 132 drugstores, 105 gas stations and more than 125 online collection centers and grocery delivery service across hundreds of postal codes. The Giant Co. is a Ahold Delhaize France, # 11 on the PG 100, 2020 Progressive Grocer List the major food and consumable retailers in North America.