E Street Group guitarist Steven Van Zandt launched new holistic product lines, Little Steven’s Underground Apothecary and Wicked Cool Wellness, which include boutique teas and coffees, scented soy candles and uniquely scented lollipops containing organic ingredients.
The lines, launched by Van Zandt in partnership with wellness company Wakaya Perfection, are available now at WickedCoolWellness.com.
The various products use a range of single-source ingredients from Wakaya Perfection, including Australian Manuka Honey, Organic Fijian Pink Ginger, Fijian Kava, Fijian and Nicaraguan Turmeric, and Peruvian Maca.
To celebrate the launch, a special product video was released on the official Little Steven YouTube channel. The clip features appearances by Van Zandt; his wife, Maureen; his fellow Sopranos cast members Vinnie Pastor and Samy Semenza; singer Jessie Wagner; and Little Steven and the Soul Disciples choristers Tania Jones and Sara Devine.
“I’ve always demanded the best from myself and everyone around me,” says Van Zandt, “and my new wellness brand Little Steven’s Underground Apothecary is no different. These products are the best I can find in the world. So enjoy it, be well, and stay focused on the one part of our destiny that we have complete control over – what we choose to put into our bodies.
Ten percent of the proceeds from Little Steven’s Underground Apothecary products will be donated to TeachRock.org, an initiative by the Rock and Roll Forever Foundation, founded by Van Zandt, which provides a free arts integration program for elementary and middle school students. secondary.
Plans for more Little Steven’s Underground Apothecary merchandise, including brownies and ice cream, will be announced soon.
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