Most powerful organic skin care lines come from Italy



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Italy’s reputation for decadence is indisputable. From fashion to cars, the Italian boot has propelled some of the most recognizable and coveted brands (think Gucci, Maserati and Ferrari) into the mainstream. Heck, even his simplest culinary exports like pizza and pasta somehow manage to be ruthless in their indulgence. But what about skin care, will France and Korea continue to dominate? Well, when it comes to clean, organic skin care products, Italy is fast becoming a powerful player in the field.

With a diverse climate, Italy is a gold mine for naturally grown plants and marine ingredients beneficial to the skin. In recent years, Italian small-batch brands have risen through the ranks due to the growing demand for organic, chemical-free, non-toxic skin care. After all, we should all be aware of what we are applying to our faces.

Two research-driven family brands based in the Italian countryside are expanding their men’s grooming offerings and formulating some of the best grooming products on the market. Think of it like adding freshly grated parm to your bowl of pasta. There is a difference that you can see and feel.

Seed to Skin Molecular Cell Moisturizing Complex

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From seed to skin: green molecular science from Tuscany

You’ve heard of farm-to-table as the pinnacle of ethical eating. From seed to skin is the equivalent of skin care. Located among the hills of Tuscany is Borgo Santo Pietro, a sumptuous seaside resort built from the remains of a 12th century outpost along a medieval pilgrimage route. Today’s retreat is also a holy place for visitors seeking some of the best respite. italian belezza. Danish couple Jeanette and Claus Thottrup opened the doors in 2011. Over the past decade, they have expanded the property to 22 rooms and suites, adding the Michelin star Meo Modo restaurant, a 220-acre organic farm, and a premier spa that uses its personalized line of organic skin care.

Jeanette Thottrup launched Seed to Skin as a testament to ingredients with powerful skin benefits that require minimal intervention. It is a mission that comes from an interest in holistic healing. Thottrup’s pursuit of natural remedies eventually led her to the world of organic skin care and Dr. Anna Buonacore, an Italian cosmetologist. Together they came up with the idea for results-based skin care fueled by ‘green molecular science’. It is a technology that identifies active ingredients down to the size of molecules.

“In some cases, we have to research and test individual formulas for over a year before we are ready to launch.” explains production manager Cristina Guidarelli.

The custom-built Seed to Skin Lab is a short walk from the Borgo Santo Pietro Estate, in the sleepy hamlet at a bar in Palazzetto. Most of the ingredients come from the surrounding farmland. This includes everything from fragrant herbs and herbal remedies to raw honey and even sheep cheese. (The milk goes to a third-generation cheesemaker who makes pecorino for the hotel; his workshop is located a few doors away.) Careful checking is carried out whenever outside producers step into the mix. They even inspect the type of soil they use to make sure the sustainable practices meet their organic skin care standards.

Outsourcing is simply not an option for Thattrup and his team. The formulas are individually mixed and bottled by hand on site. Each batch is also assigned a number for transparency. There is only pure goodness inside the iconic emerald glass jars; no fillers or synthetic preservatives, and the subtle scents come from all-natural sources, courtesy of aromatherapist Lindsay Woodman.

Green Bottles and Jars of Seed to Skin's Green Ritual Kit for Men
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Best of all, the proven regenerating effects of Seed to Skin products do not discriminate when it comes to gender. (The collection has in fact always been popular with men.) And with the launch of its very first product dedicated to men’s grooming, Green ritual case for men ($ 296), there’s even more to love. The Divine Cleanse is a detoxifying cleanser that can also be used as a shaving gel; Alche’Mist â„¢ is a nutrient-rich spray serum; and The Cure for Men is a version of its popular vitamin-rich moisturizer, modified only for men, to reduce the effects of aging and inflammation.

“Men’s skin is rougher and exposed from shaving, so it’s important to strengthen the skin barrier and microbiome as much as possible,” says Thottrup.

Some of the powerful ingredients in the serum include honey and hyaluronic acid to hydrate the skin; anti-aging peptides, as well as prebiotics and probiotics to repair and rejuvenate. The Cure for Men is also the only Seed to Skin product that contains a crocus bulb extract that has restorative effects on the skin.

“It is able to reverse the aging process by stimulating communication between skin cells,” Thattrup adds. “It induces the secretion of growth factors in the keratinocytes which improve the synthesis of collagen and elastin in the dermis. Thanks to its growth factor-like activity, it is able to rejuvenate the skin matrix.

It is something powerful.

Furtuna Skin Transformation Set: Acqua Serena Cleansing Micellar Essence, Porte Per La Vitalità Face and Eye Serum and Due Alberi Biphase Hydrating Oil

Furtuna Skin Transformation Set: Acqua Serena Cleansing Micellar Essence, Porte Per La Vitalità Face and Eye Serum and Due Alberi Biphase Hydrating Oil

Andrea Caruso

Furtuna skin: Extremely potent ingredients “bran bath extract” from Sicily

Furtuna Skin Also taps into the bounty of the Italian countryside for its line of organic skin care products, this time from the 856-acre La Furtuna estate in rural Sicily. The bucolic corridor is home to an organic farm called Bona Furtuna. There are over 12,000 olive trees and hundreds of medicinal plants covering its hills. The spring water flows from Monte Barraù, the fourth highest peak on the island. This helps to naturally irrigate the organically grown plants that are used in the property’s personalized skin care line.

It was launched in November 2019 by model Agatha Relota Luczo and beauty innovator Kim Walls. Fortuna Skin aims to address centuries-old skepticism of organic beauty, especially around consistency and potency. And the secret is in the sound.

Furtuna Skin is the first skin care brand to use the Soundbath â„¢ extraction method, a technique developed by the pharmaceutical industry. Sounds cool because it is. Conventional methods of extracting elements from organic matter generally involve harsh chemicals and overheating. It is a process that can easily damage delicate ingredients. Instead, after handpicking and turning freshly picked plants into fine particles, the team at Furtuna Skin immerses them in oils. They then pamper the mixture with low-temperature ultrasonic energy, which extracts high-powered bioactives. This fast, yet gentle process preserves the integrity of nutrients and keeps antioxidant levels at their peak. It is also a difference that you can feel.

“We have access to the best ingredients in the world,” says Heather Records, brand vice president at Furtuna Skin. “Why would we want to ruin them? “

His Set of transformations ($ 225 travel size; $ 398 full size) includes Acqua Serena Micellar Cleansing Essence, Porte Per La Vitalità Eye and Face Serum, and Due Alberi Two-Phase Hydrating Oil. The Organic Skin Care Trio contains powerful ingredients like olive leaf water, olive oil and magnolia extract. Together, they 100% block free radical damage, protect against environmental skin stressors (thanks to antioxidants), repair the skin’s moisture barrier, and support the skin’s natural collagen synthesis.

Agrò's Furtuna Skin Forza aftershave serum is made from wild plants gathered in Sicily.

Agrò’s Furtuna Skin Forza aftershave serum is made from wild plants gathered in Sicily.

Andrea Caruso

All of its products are unisex but, earlier this summer, Furtuna Skin released the new Forza D’agrò aftershave serum just for men. The dual-use elixir uses skin restorative properties that reduce signs of fatigue while revitalizing facial hair. While there’s olive oil, borage oil, and shea butter in the formula, it’s super light and non-greasy. The soothing prickly pear also rejuvenates the skin in the long run. With each use, the serum takes you on an olfactory journey through pastoral Sicily thanks to the presence of essential oils such as lime, bay leaf, juniper and cistus.

All of Furtuna Skin’s organic skincare products are available online and in-store exclusively with Shen, a wellness and beauty store located in Brooklyn, NY. Shen also introduced a new signature men’s facial, with Forza D’agrò aftershave serum, to achieve stellar-looking skin. It might be the closest thing to basking in the Sicilian sun, so take it.


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