Patagonia … leading the way to regenerative organic farming

On day two of Outdoor Retailer, Patagonia will lead a conversation on supply chains and climate change led by leaders from the Apparel Impact Institute and the Regenerative Organic Alliance, including representatives from Burton, Dr. Bronner’s, Patagonia and Patagonia Provisions, the leaflet is shown at left.

Join them from 3:00 p.m. to 5:30 p.m. in Meeting Room 201 at the Denver Convention Center.


Jits OR Show, Patagonia will showcase a collection of men’s and women’s t-shirts and shorts as part of a cotton cultivation test with more than 150 small farms working towards regenerative organic certification because healthy soil sequesters carbon and the growth movement that Patagonia is spearheading could help stop or slow climate change.

Agriculture that depends on chemical and/or industrial techniques is terrible for the health of agricultural workers and for the planet, contributing up to a quarter of annual global emissions. If we shift from traditional chemical farming to organic and no-till practices, Patagonia believes we could rebuild healthy soil and put carbon back into the soil, which could be a solution to the climate crisis, among other important benefits.

Ootton is the most popular natural fiber in the world, only half a percent is organic. For the past 21 years, Patagonia has used only organic cotton in the production of the brand’s cotton-infused apparel and knows firsthand how difficult it is for farmers to switch from conventional cotton to cotton. biological.

To help increase the supply of organic cotton, Patagonia supports farmers in this process. There are three stages in their journey to cotton.

  • Cotton in Conversion: grown organically, but not yet certified organic. Switching from conventional cotton to organic cotton is the first step. Patagonia supports farmers by funding the three-year transition to certified organic cotton and purchasing their cotton during the transition.
  • Certified Organic Cotton: Employs nature-based solutions to create healthy soil. Organically grown cotton uses nature-based solutions to manage pests and create healthy soil, while chemical farming practices allow the use of synthetic fertilizers, pesticides, herbicides, irradiation and genetic engineering to control pests or weeds, to improve pest or disease resistance, or to improve crop yields at the expense of the health of farm workers and the planet.
  • Regenerative Organic Certification (ROC) Pilot Cotton: Builds healthy soil, sequesters carbon and helps stop climate change. Patagonia is working with suppliers in India to pilot the first trials of regenerative organic cotton. This collection is part of a test to grow cotton on farms working towards ROC. The organic cotton in this season’s t-shirts and shorts is sourced from farms working to the highest standards, which aim to rehabilitate soils, respect animal welfare and improve the lives of farmers.

Patagonia believes that traditional chemical farming depletes soil carbon and turns it into ordinary earth. Regenerative organic farming practices such as crop rotations and cover crops could reverse and sequester carbon.

What is Regenerative Organic Certification (ROC)?

ROC is a certification encompassing pasture-based animal welfare, fairness for farmers and workers, and stringent soil health and land management requirements.

  • Soil health – increases organic matter over time and sequesters carbon in the soil.
  • Animal welfare – Improving animal welfare.
  • Social Equity – Provide economic stability and fairness for farmers, herders and workers.

It was developed by the Regenerative Organic Alliance which was created by a coalition of like-minded farmers, ranchers, brands, non-profits and other organizations who believed in the need for a global regenerative certification, including Patagonia, Dr. Bronner’s and the Rodale Institute.

NSF International is the oversight body and program manager for the ROC program. 19 companies including Patagonia and Patagonia Provisions are part of the pilot. More than 80 companies applied.

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