Purearth Hosts Healthy £ 650,000 Crowdfunding Round | New


Healthy drink brand Purearth is running a £ 650,000 crowdfunding campaign as it targets ‘significant’ expansion in the UK and abroad.

Launched in 2012 by Angelina Riccio and Tenna Anette, the company specializes in organic health drinks, ranging from wellness shots and herbal broths to nut milks, cold-pressed juices, cleansing programs and a Dairy-free sparkling kefir water, which it claimed to be a UK first.

The roundtable on the Seeders platform – which opens to the public next week – will help fund the next phase of strategic growth, including expansion into the United States and Asia, as well as NPD.

Purearth has already secured £ 300,000 from its existing shareholders before turning to the crowd.

The company’s annual sales growth is 108% year on year, with more than 300,000 bottles sold last year.

It has also seen an 80% increase in subscribers to its DTC website over the past six months, with a 254% increase in sales during the pandemic as consumers searched for products that boost immunity.

Managing Director Paul Gurnell, former CEO of the Savsé juice brand, said: “This investment will allow Purearth to continue to drive innovation in healthy drinks, expand further into new products and reach new consumers.

“We are delighted to open the opportunity to the UK public and retail investors who share our vision to buy shares in Purearth and be part of the journey with us, so that we can continue our mission of helping people to live a healthier life. “

The Purearth range is stocked by Whole Foods, Planet Organic, Selfridges, Ocado, Abel & Cole and independent retailers, as well as its own DTC site.


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