The 5 keys to a successful partnership


The business world has long been shaped by the power of partnerships. There is no shortage of data that demonstrates the magic that can happen when like-minded entrepreneurs combine their resources in pursuit of a common vision.

The multigenerational Perpetual Partnership model Peer real estate partners developed 42 years ago has stood the test of time and delivered remarkable results. This gave us the opportunity to grow both aggressively and sustainably.

From the outset, the vision to be the architects of “The Perpetual Partnership” in the luxury residential real estate services industry was fundamental to Peerage Realty Partners. “Partners” is in our name because it defines who we are and underscores our belief in the value of true collaboration.

To date, Peerage Realty has attracted 15 of the most successful entrepreneurial companies and 5,800 exceptional professionals to the North American real estate services industry.

Thanks to our remarkable partners, our momentum continues to accelerate. We are on track to achieve over $50 billion in residential real estate sales in 2022. Our aspiration is to grow that number fivefold over the next ten years. As well as being the largest Sotheby’s International Realty franchisee in the world, we serve our clients through some of the most coveted luxury independent brands.

Our greatest sources of pride – and differentiation – are the strong relationships we have forged with our partners. We believe that successful partnerships are based on five fundamental factors:

Authenticity: If the partnership is not anchored in the DNA and the culture of your company, it is difficult to sustain it when you meet from time to time inevitable difficult moments.

Trust: We value our role as trusted advisors to all of our clients, and we extend it internally.

Accountability: Our partners are empowered to manage their businesses. Because of their long-term successes, our aligned interests, and their compatibility, we benefit from their ingenuity, entrepreneurial spirit, and judgment.

Mutual commitment: True partnerships only work when both parties are truly and equally aligned on values ​​and priorities.

Cultural compatibility: We value preserving the unique culture and DNA of each of our partners, knowing that this is essential to their success.

There are several reasons why Peerage Realty’s partnership model has proven so resonant in recent years, particularly among established entrepreneurs who have begun to develop a succession strategy and want to stay involved with the businesses they have built, while monetizing part of their capital.

Amplifying growth opportunities is our common goal with all partners. Peerage Realty also provides access to growth capital without diluting prorated ownership from our partners.

As Peerage Realty’s revenue and geographic reach continue to expand, we are constantly improving the services offered by our partners at the same time. This takes the form of everything from improving tools, training and developing our partners’ agents, to adding mortgage, title and insurance businesses, providing relocation options, renovation and alternative financing for first-time home buyers.

We don’t operate as an autocratic head office. We operate as a collegiate support center, calibrating and customizing solutions to specific market needs.

We have outstanding colleagues and leaders who share a dedicated mission to enhance the growth and prosperity of our partner companies. A relationship with us gives our partners access to a team that has deep experience in business strategy, technology, talent development, marketing, communications, legal and finance.

As our Peerage partner community grows, we have the ability to take full advantage of the associated benefits, negotiating better terms for technology and other services that improve the competitive performance of all our agents and our professional staff.

Our ability to attract new businesses and new employees to our organization is directly linked to our existing partners: they are our most eloquent ambassadors and our most valuable assets. And our momentum steadily propels us into new markets and opportunities, while the fundamental principles and values ​​shared by all our partners remain constant.

Our partners provide the connective tissue that keeps our organizations aligned and working together successfully to truly maximize our collective potential in this exciting and rapidly changing industry.

Our future has never been brighter and our opportunities continue to multiply. We look forward to capitalizing on this remarkable growth in the years to come.

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