Organic food was once considered a niche category for health nuts and hippies, but today it’s a routine choice for millions of Americans. For years after the passage of the Organic Food Production Act 1990, which established national organic standards, consumers had to look for organic products at food cooperatives and farmers’ markets. Today, more than half of organic product sales are made through conventional grocery chains, clubs and supermarkets; Walmart, Costco, Kroger, Target, and Safeway are the top five organic retailers.
Surveys show that 82% of Americans buy organic food and availability has improved. So why are overall organic sales only 6% of all food sold in the United States? And since organic farming has many benefits, including conserving soil and water and reducing the use of synthetic chemicals, can its share grow?