ORGANIC FOOD sales are booming as UK buyers make a conscious choice to seek out foods with less impact on the environment and animal welfare.
That was the picture painted by the latest data from NielsenIQ presented at the Soil Association certification trade conference last week. The organic market remains healthy, with growth of 6.5% over one year until September, in marked contrast to non-organic food which has seen its sales stagnate in recent months after their “highest containment” .
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But the trend towards “more sustainable and healthier” organic foods that emerged during the pandemic has persisted. Online organic sales continued their strong growth up 33%, while supermarkets, which accounted for 13% of total organic sales two years before the pandemic, saw their share of total organic sales drop. at 22%.
Soil Association Director of Business Development Clare McDermott said, âOrganic sales have shown phenomenal resilience following the unprecedented growth they experienced in 2020 at 12.6%. Despite a significant slowdown in retail sales overall, the organic market maintained its strong performance with growth of 6.5% for the year ending September.
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âThe latest increase in sales of organic products proves that the British public want food produced with more, not less, respect for the environment and animal welfare. Reports show buyers are looking for more eco-friendly products, made with the environment in mind, and want to support UK farmers. We should seek to provide more of the benefits that agroecological farming, like organic farming, can bring to wildlife, soils, people and the climate. ”
The latest Organic Shopper Research study found that as many as 71% of those surveyed had become more concerned about the environment, and similar two-thirds want to know more about where their food’s ingredients come from and how safe it is, especially to consumers. pesticide residues.