Ifema Madrid hosted nearly 300 organic products companies at the Organic Food and Eco Living Iberia fair on September 8 and 9. This eagerly awaited show brought together a total of 4,978 people, or nearly 5% fewer people than when it was launched in 2019, is an exceptional achievement given the challenges posed by the pandemic.
Susana Andres Omella, project manager, said the show was designed by and for the industry and that they had almost 3,000 visitors on the first day of the show, which was way more than what they got for the industry. were waiting for the first day.
Carsten Holm, Managing Director of Diversified Communications UK, said he was very satisfied with the development of the show. “The feedback from exhibitors and visitors has been incredible. They emphasized the high quality of the products, the buyers and the professionalism of each. The show exceeded everyone’s expectations and underscored the importance of face-to-face events, ”he said.
There were many companies representing different Spanish autonomous communities – such as Andalusia, Madrid, Navarre, Valencia, Castile La Mancha, La Rioja, Murcia and Extremadura – consolidating the ecological offer of their regions. ECOVALIA, the Ecological Association, is the main sponsor of the show.
The fair aimed to increase its internationalization and had important representations from Portugal, which is growing in terms of consumption and in terms of exports, as well as nearly 50 exhibiting companies from other European countries, such as Austria. , France, Belgium, Germany, the Netherlands and Italy, who presented their latest novelties to the Spanish market and to international buyers from 35 countries.
A wide range of activities
The event program offered a wide range of activities in Spanish, English and Portuguese in two specialized spaces, the Organic Theater and the Eco Living Theater. The round tables were also very well received, with a strong participation of visitors and serving as a gateway to contact the most relevant figures in the sector.
Exhibitors were able to highlight their most significant products from last year in the two areas of Innovation by participating in the twelve categories of the second edition of the Organic Awards and Eco Living Awards. Almost 150 companies participated in the awards. Naturcomex, from Valencia, won the jury prize with its exclusive jackfruit bolognese with seaweed, a vegan product that stood out for its innovative character and high quality.
The organization is already preparing a third edition of the show, to be held in June 2022, with special attention to the Americas.