The startup organizes a Kadaisi Vivasayi spl screening to encourage organic farming


An agricultural startup recently held a special screening of Mr. Manikandan Kadaisi Vivasayi’s film for farmers to motivate them to pursue organic farming. The film tells the story of the last active farmer in an isolated village who tries to resist a real estate developer. The Tamil film, starring Nallandi, Vijay Sethupathi, Yogi Babu, Muneeshwaran and Raichal Rabecca Philip, was released early last month to positive reviews.

Kadaisi Vivasayi delivers a powerful message that the number of people producing food is decreasing and looking for alternative jobs.

“We wanted to let people know that there are farmers like us who hope to bring agriculture back to glory but need more support to lead this as a movement. The protagonist is an old farmer who brings us closer to village life and talks about the disconnection with agriculture in today’s scenario,” says Archana P, founder of myHarvest Farms who organized the screening. “We are a group of young people who farm and work with over 150 organic farmers across Tamil Nadu and a few other states,” she adds.

Archana is delighted with the farmers’ participation in the event. “More than 60 farmers from many districts came to Chennai. About 12 of them were women, and we are very proud of them. From the film crew, actor Raichal Rebeca and associate director Sarath joined the screening and enjoyed the conversation with the farmers. Many families brought their children to the show and were moved to meet the farmers who grow their food without any chemicals,” adds Archana.

Ask her about the benefits of organic farming, and she talks about the benefits saying, “In organic farming, from seeds to breeding or harvesting, we use locally available fertilizers like cow dung or the leaves. And what about the health benefits? “Organic foods are seasonal and adapt well to climate change without too much effort. They are tasty, contain micronutrients and help eliminate toxins from our body,” she adds.

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