“We hope to open new lines this year with our organic raspberries”


In 2020, Spain was the second largest producer of raspberries in the EU, with a share of 25.43%. The region of Andalusia led the national production, with 98.9% of the total, the province of Huelva representing 98% of the regional surface.

These figures make the province the second most important region in the EU’s raspberry industry, behind Poland. However, after many years of expansion that have brought the sector to its current size, the cultivation of culture has been declining for several seasons, as confirmed by SAT Algaida.

“4-5 seasons ago we had about 40 hectares devoted to raspberries, but this area has been reduced and now our own plantations and those of third-party producers together reach 26 hectares, as raspberries have gradually ceased to be a crop. profitable, ”said Raquel Tello, sales director for the Almonte-based company. “The production costs of raspberries are comparatively higher than those of strawberries due to the peculiarities of the crop itself, and at the same time, their selling price has fallen sharply in recent years.”

Raquel Tello.

“Morocco has entered the raspberry market in force with significant productions and lower production costs than Spain in terms of land, labor or inputs, and they provide fruit. of very high quality which compete with ours when they arrive on the market. In order for our production to be profitable, our average price in the field should reach 8 euros, but from September to today, mid-December, we only reached this price for 2 weeks. “

The Observatory of Prices and Markets of the Government of Andalusia has offered some figures that confirm this overall downward trend in the province. During the 2020/21 season, the area devoted to raspberry cultivation was reduced by 11.9%, and Freshuelva estimates that it has been reduced by an additional 8.1% this year. However, this reduction in area and, consequently, in Spanish production, coincides with a significant increase in imports, which have increased fourfold over the past 5 years, from 3,000 tonnes in the 2015/16 campaign to nearly 13,000 in the last campaign, in which, as revealed by the Observatory report, 75% of imports came from Morocco.

“However, despite the reduction in our raspberry acreage, we have decided to go organic. This year, we have certified 1 hectare of raspberries of the Adelita variety as organic, and we will be able to market them during the winter period, from February to March / April. We hope to open new lines of business that guarantee higher demand, better prices and better profitability. With them we will focus on Germany and France, ”says Raquel. “The differentiation with organic is our commitment; in fact, we currently only have 6 hectares certified organic, but next year we will have 20. ”

Premium quality strawberries
Algaida is present on the shelves of the main European distribution chains, particularly in the United Kingdom, France, Germany and Switzerland, where it markets its berries under the Fresmiel brand. The company’s raspberry production this season will be between 300,000 and 350,000 kilos, blueberries 200,000, blackberries 60,000 tons and strawberries 7 million kilos. Thus, the strawberry will remain by far the most important fruit for this Huelva-based company focused on high-end varieties and formats.

“Of the nearly 200 hectares that we have in production, 70% correspond to strawberries. We have invested in private and semi-private varieties which have enabled us to position our strawberries in the first lines of supermarkets all over Europe ”, explains Raquel Tello. . “We mainly work with the Calinda variety, from the Dutch breeder Fresh Forward. We were the first producers in Huelva to test it and we have been cultivating it for 7 years now. We have also been cultivating Fandango, from the same breeder, for 3 years. Both are premium varieties. In addition, we are working with the Rociera variety, which is very efficient in terms of production ”, specifies the sales manager. “We have always chosen to differentiate ourselves by the superior quality of our fruit.

For more information:
Raquel Tello
SAT Algaïda
PI Matalagrana, nave 56, 21730, Almonte, Huelva, Spain
Phone. : +34 959 406 944
[email protected]


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