Consumers are making conscious decisions to avoid processed foods containing emulsifiers, stabilizers, and chemicals, realizing that lower-cost food alternatives are leading a path with significant health consequences. While on the path to clean eating, consumers are also concerned about the environmental impact of processed foods.
Organic food, which focuses on localization, health and respect for the environment, is something that consumers are increasingly interested in in recent years.
According to the FiBL and IFOAM Organics International Report 2021, India ranks first in Asia (fifth in the world) with 23 lakh hectares under organic farming. The report also predicts that India’s organic business will grow at a faster pace due to the increased demand for organic products during the outbreak.
Additionally, India’s organic food industry has grown significantly, reaching $820 million in 2020 from just over $200 million in 2018, and is expected to grow at a CAGR of 24% from 2021 to 2026.
The pandemic has had a “long-term impact on consumer behavior, particularly in terms of food and drink choices”.
According to a survey by EY India, Indian consumers are willing to spend more money on fitness classes and activities, natural foods, health supplements and specialized diets, as the Covid-19 pandemic has caused “the biggest seismic change” in the country, putting health and immunity at the forefront.
According to the report, about 94% of Indians are concerned about their family’s health, compared to 82% globally, and although functional meals and supplements have gained popularity in Europe and Asia, the Indian consumer still prefers ” better for you”. ‘ cooking and home remedies.
Concerns about the potential negative health effects of foods produced through intensive farming practices have led to renewed interest in the health benefits of organically grown fruits and vegetables. Organic products are in high demand everywhere, from the health care industry to the food industry.
People are increasingly aware of the long-term health benefits of eating chemical-free foods, and they’re willing to pay a little more to avoid eating conventionally grown foods.
They understand that organic products provide them with a healthier, disease-free lifestyle for a longer period of time, saving them money on future medical expenses.
Some of the benefits of this paradigm shift in consumption patterns:
Health benefits: Consumers are attracted to organic products because of their better nutritional value. For organic products, the adage “you are only as good as the food you eat” is true. Organically grown superfoods offer several health benefits. A diet rich in vitamins, minerals and without preservatives can help prevent various diseases. An organic diet increases energy levels in the body and reduces food cravings with better fiber content. The results revealed that when plants grown in organic production systems and not exposed to synthetic chemical pesticides create more phenols and polyphenols to protect against insect attack and damage.
ECO-FRIENDLY: Organic farmers adhere to strict cultivation guidelines, which benefit the soil, water and air. Organic farming practices also help preserve biodiversity and the natural balance of the ecosystem. Organic farming contributes to the fight against global warming since food from organic farming is supplied locally, using less energy for transport and thus reducing carbon dioxide emissions. Growing food has long been associated with environmental balance. They do not contain any potentially harmful elements, which is one of the reasons why consumers prefer organic products to conventional products.
Sustainable: Because organically grown products and environmentally friendly packaging go hand in hand, many organic producers, shippers and distributors are implementing projects to limit the use of plastics and incorporate environmentally friendly materials. Packaging companies are rushing to develop eco-friendly materials for organic and conventional products.
Cardboard packaging for milk is one such packaging introduced by Akshayakalpa. The cartons are made from recyclable virgin cardboard. Originally designed to transport fresh pasteurized milk, this container has since become the standard for fresh milk and juice in many countries. Gable board is more environmentally friendly than plastic packaging alternatives because it is made from renewable and recyclable materials.
(Shashi Kumar, Founder and CEO, Akshayakalpa)